Applicable from February 5, 2014.

Play Magnus AS (PO Box 143 Bogstadveien, 0323 Oslo, Norway), including its affiliates (“Play Magnus”), collects, stores, and uses your personal information as a data controller in connection with and in order to provide and develop Play Magnus’ products, mobile applications, services and websites (together “Services”) according to this privacy policy (“Privacy Policy”).

For questions and information about Privacy Policy and data subject's rights, please contact us via email at For information about our privacy practices related to data from children, please see “Special Note About Children’s Privacy” below.

All Play Magnus Services are governed by this Privacy Policy and by using or accessing a Service you give consent to the processing, use and disclosure of your data. Please do not install or use the Services if you do not agree to this Privacy Policy.

Play Magnus reserves the right to modify this Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy. The Privacy Policy as amended from time to time is available in the Play Magnus app (under "Privacy Policy") and on Play Magnus' website


Likely situations when you make personal data available to Play Magnus include, but are not limited to: (i) by using Play Magnus’ mobile apps or visiting our websites, (ii) registration for Services, contests and special events; (iii) accessing Services using a third party ID, such as social networking sites or gaming services; (iv) subscribing to newsletters; (v) purchasing a product or services through Play Magnus’ online stores or within the app (or "in-app purchase"); (vi) using “share the app”, "email this page", or other similar features; (vii) requesting technical support; and (viii) otherwise through use of Play Magnus Services where personal data is required for use and/or participation.

The data we process on you may include, but is not limited to: name, birth date, country, email address, device ID, IP-address, user names and passwords.


Play Magnus processes personal for the purposes of (i) providing you the requested Services; (ii) registration and administration related to your use and participation in Services, contests and special events; (iii) access management when using a third party ID; (iv) administration of subscriptions to newsletters; (v) providing you products and services related to "in-app purchases; (vi) providing "share the app", "email this page" or other similar features; (vii) providing you technical support; (viii) providing you information and advertisements; and (ix) general analysis of the use of the Services to improve the Services.


The Services may use various techniques to be able to remember your settings and preferences, to personalize the look and feel of the Services and for advertising and analytics. Such techniques may involve use of technologies such as pixel tags, local shared objects, hardware-based device identifiers, Operating System-based identifiers, clear GIFs and web beacons.

Data collected by these technologies will as a main rule not contain any personal identifiable information.

A “web beacon” or a “pixel tag” is an electronic image (often not visible to the end-user) that allows Play Magnus to count users who have visited certain pages or viewed certain advertisements. Additionally, e-mails and other electronic communications Play Magnus sends to you may contain pixel tags that enable Play Magnus to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any. This information enables Play Magnus to recognize how many users have accessed particular pages and the path they took, and will not contain any personal identifiable information.


Play Magnus uses Chartboost, and may employ other third party ad serving technologies, that use certain methods to collect information as a result of ad serving through Services. Information collected will as a main rule not be personal identifiable.

Play Magnus reserves the right to use and disclose the collected data for purposes of advertising though Services by Play Magnus or Play Magnus’ partners and contractors.

Play Magnus or third parties operating the ad serving technology may use demographic and geo-location information (for more information regarding use of Location Data see below Section 5) as well as information logged from your hardware or device to ensure that relevant advertising is presented within the Service. Play Magnus or third parties may collect and use data, for such purposes, including but not limited to, data such as IP address, email address, Device ID, MAC address, installed software, application usage data, hardware type, Operating System information, browser information, unique identifiers in browser cookies, Flash cookies, and HTML5 local storage, Internet and on-line usage information and in-game information.

Please note that you may adjust the settings in your device to accept or not accept cookies. Rejection of cookies may affect functionality in the Services.

The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology. For Chartboost's Privacy Policy, please see


To the extent Play Magnus makes location enabled Services available and you use such Services, Play Magnus may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations.

Play Magnus may use, depending on the service (1) IP-based location based on the IP address presented by the end-user, (2) fine geo-location data based on coordinates obtained from a mobile device’s GPS radio, or (3) coarse, network-based geo-location data based on proximity of network towers or the location of WiFi networks.

Your fine, GPS-based geo-location will only be accessed with your prior consent. The location data is processed and stored only for the duration that is required for the provision of the location related Services.


Play Magnus uses your information to perform its own analytics and to enable analytics provided by Google Analytics. We use analytical information for supporting business analysis and operations, business intelligence, product development, improving products and services, personalizing content, providing advertising, and making recommendations.

Google Analytics processes data on Play Magnus' behalf and will only receive general web statistics such as browser type, time, language, and which website the user arrived from. Play Magnus uses a script which removes the last digits of the user's IP-address before it is provided to Google Analytics. This information allows Google Analytics to determine your location without receiving any personally identifying information. Information provided to Google Analytics is subject to Google's Privacy Policy:


Certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Play Magnus may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to Play Magnus. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page,. Play Magnus may associate and/or combine as well as use information collected by Play Magnus and/or obtained through such social networking sites.


Play Magnus may use third parties to collect and process personal data on Play Magnus’ behalf and in according to Play Magnus’ instructions. Play Magnus requires that companies comply with Play Magnus’ Privacy Policy before Play Magnus allows those companies to access our sites and Services. However, please note that Play Magnus is not liable for the acts and omissions of these third parties, except as provided by mandatory law.

Play Magnus may transfer your personal data to its affiliates, partners and contractors outside the European Economic Area (EEA) in accordance with mandatory legislation and this Privacy Policy. By using or accessing a Service you consent to such transfer of personal outside the EEA.


You may choose to disclose data about yourself in the course of contributing user-generated content to the Services.

Any data that you disclose in any of these forums, blogs, chats or the like will become public information, and there is no expectation of privacy or confidentiality with respect to that data.


Please note that your access to and use of the Services may be subject to certain third party terms and conditions and Play Magnus is not liable for any such third parties’ use of your personal data, except as provided by mandatory law.

Certain Services that Play Magnus may offer, such as multiplayer gaming, social networking and gaming console services, may use third party services to provide authentication for the Services with a gaming console ID, social networking ID, or gaming network account. In connection with such use, certain personally identifiable user and/or membership data may be transferred automatically to and from Play Magnus.

Play Magnus may disclose your personal data to third parties in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of Play Magnus’ stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process provided, however, that this Privacy Policy shall continue to govern such personal data.


Play Magnus processes personal data in accordance with Norwegian data protection law and follows generally accepted industry standards to maintain appropriate technical and organizational security measures.


Play Magnus retains the collected data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter Play Magnus deletes all aforementioned data in its possession within a reasonable timeframe.

Please note that some data may be further retained if necessary to resolve disputes, enforce Play Magnus user agreements and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.


Play Magnus makes good faith efforts to enable you to review, update or correct your personal data in Play Magnus’ possession.

For questions and information about the Privacy Policy and the data subject's rights, please contact us via email at

Play Magnus will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request.


Play Magnus does not knowingly collect personal information from children under 13 years of age. If Play Magnus learns that Play Magnus has inadvertently gathered personal data from children under 13 years of age, Play Magnus will take reasonable measures to promptly delete such personal data from Play Magnus’ records.

Play Magnus understands the need to provide extra privacy protections to users who are children.

Play Magnus requires that companies comply with Play Magnus’ Privacy Policy before Play Magnus allows those companies to access our sites and Services. However, please note that Play Magnus’ partners may have their own policies related to tracking technologies for analytics and ad-serving purposes. Play Magnus therefore encourages parents to review the list of operators below and to become familiar with those parties' policies and practices.

If you have additional questions about Play Magnus’ Privacy practices related to children under the age of 13, please contact us at


Play Magnus uses several third party providers who process personal data on Play Magnus' behalf for the purposes of providing the Services. Use of third party providers includes, but may not be limited to:

  • SendGrid (email)
  • New Relic (server monitoring)
  • Cloudinary (picture app)
  • Google+ (login)
  • Microsoft Windows Azure (platform)
  • Chartboost (ad serving)
  • Google Analytics (analytics)
  • Twitter (login, sharing)
  • Facebook (login, sharing)
  • Google Storage (content)



This Privacy Policy is governed by Norwegian law, including the Norwegian Data Protection Act and the Norwegian Data Protection Regulation. Any dispute which is not settled amicably shall be finally settled by Norwegian courts.